ijji.com, Mana Energy Potion Blur the line between
Virtual, Real Worlds
Leading Online Hardcore Gaming Portal and Unique Energy Drink Partner to Boost Player Stamina On- and Off-line
IRVINE, Calif. and SANTA MONICA, Calif. – June 30, 2009 – Cheers to gamers and characters, alike. ijji.com, the premier 8 million members-strong online destination for hardcore gamers, has partnered with Harcos to bring Mana Energy Potion, the energy shot created for gamers by gamers, to players in both real life and online. Players in ijji.com’s anime-influenced massively multi-player online role-playing game (MMORPG), Lunia, can now purchase virtual bottles of Mana Energy Potion to boost their stamina in the game. After imbibing the digital versions of the energy elixir, an actual case of Mana Energy Potion will be delivered – free of charge – to players, further eliminating the line between virtual and actual worlds.
“We long admired Harcos for its creative twist on energy drinks for gamers, and are thrilled to partner with them in such a unique way,” said Philip Yun, CEO, NHN USA, host of ijji.com. “This could very well be the first time a product found in game can be purchased and consumed in the real world. Lunia, with the addition of Mana Energy Potions, will change the way online games are played, allowing users to connect with their virtual persona like never before.”
With its mystical forests and fearsome monsters, Lunia provides an appropriately mystical setting for the magic-inspired, fast-acting energy liquid. Mana Energy Potion delivers up to eight hours of enemy-crippling power and comes in a whimsically-shaped 1.69 fl oz spherical potion bottle, and will appear exactly the same in the game. Vitamin-packed and sugar free, it doesn’t come with the cruel crash often associated with sugary energy drinks. In-game and in real life, Mana Energy Potion helps gamers and their characters alike stay alert as they battle relentlessly through marathon gaming sessions.
“As a unique product on the gaming market we are excited to align ourselves with ijji.com, the largest hardcore gaming portal in the world,” said Aaron Rasmussen, co-founder and vice president of marketing, Harcos. “Mana Energy Potion speaks to all the real gamers out there who ever wondered what it would be like to emulate their characters in real life.”
This unique pairing will be the first such collaboration for both companies. Players can purchase virtual Mana Energy Potion in-game at Lunia’s premium item shop for 29 G coins, ijji.com’s in-game currency, per 10 units and 128 G coins per 50 units. Once players purchase 100 units of Mana Energy Potion in-game, they are entitled to a four-pack of the real life Mana Energy Potion – completely free of shipping and handling charges.
Players can also buy Mana Energy Potions through various retailers, which will be bundled with ePins, redeemable for in-game currency, for access to product in Lunia, such as Mana Energy Potions. Players will be drinking Mana Potion right alongside their virtual counterparts in the forests of Lunia.
To purchase your first virtual bottle, and for additional information about Lunia, please check out the following site: http://lunia.ijji.com.
About ijji.com and NHN USA
ijji.com (www.ijji.com) is the leading portal for hardcore online gaming. Owned and operated by Irvine, Calif.-based NHN USA, Inc., ijji.com launched in 2006 and now boasts more than eight million unique registered gamers. The portal hosts a diverse suite of hardcore, fast action free-to-play online games, each with an optional micro-currency model. ijji.com’s extensive game portfolio includes GUNZ The Duel®, SOLDIER FRONT™, GUNBOUND® Revolution, DRIFT CITY™, LUMINARY Rise of the GoonZu™ and MINING BOY™, and will soon include the highly-anticipated Unreal Engine 3-based MMOFPS game Huxley: The Dystopia and the fantasy MMORPG Soul of the Ultimate Nation.
About Harcos, Inc.
Based in Santa Monica, Calif., Harcos was founded by two gamer geeks who discovered a niche at the intersection where gaming and consumer products merge with the launch of their first vitamin/energy beverage, Mana Energy Potion. Each magical bottle of Mana Energy Potion looks like it’s straight out of a video game and is filled with a bright blue liquid that adds +160 to mana, packs a powerful dose of vitamins and delivers up to eight hours of smooth energy without sugar or an after crash. The company’s follow up, Health Energy Potion, possesses a mellow apple-cinnamon flavor and is jam-packed with natural herbs, such as elderberry and ginseng, and the vitamins biotin and folic acid, while providing the same 5-8 hours of smooth, powerful energy with no sugar or after crash. Additional information is available at http://www.manapotions.com.